What is ICP scoring?
Learn how ICP scoring compares companies with your ideal customer profile. Check inputs, exclusions and evidence without confusing fit with purchase intent.
Read the guide →Resources / Practical habits for better prospectingLess guesswork.
Less guesswork.
More useful conversations.
Define a customer profile, check a prospect record and review the first email. Build a repeatable approach that fits your market and your team.
Build a repeatable prospecting process.
Your first AI email.
Review AI sales emails for accurate facts, relevant value, recipients, approval scope and sending rules. Connect delivery and genuine replies to CRM follow-up.
Read the guide →Beyond the lead count.
Check B2B lead sources, domain duplicates, missing fields, data freshness and email validation before scoring or outreach. A practical data quality checklist.
Read the guide →Keep the sequence clear
Check quality before you automate.
01
Discover relevant companies
Define your market, industry and keywords. Collect company information with its source so your team can check the context.
02
Understand the fit
Compare each lead with your ideal customer profile. Review the evidence behind the score before deciding who to prioritize.
03
Review every first impression
Prepare a personalized email, check the facts and recipients, and approve the scope before sending.
04
Keep the relationship moving
Connect contacts, conversations and opportunities. Give every useful conversation an owner and a next action.
Find the fit. Build the relationship.
Make the next conversation count.
Start with a clear market. Connect your research, outreach and team follow-up.
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